On Tuesday night Tourism New Zealand begins a three month advertising campaign on video sharing web site You Tube, with a 100% Pure New Zealand video ad, made by Peter Jackson's Weta Workshop, on the front page of the site. Here's a piece about it on the TVNZ web site. The TVNZ piece gives the impression the ad will only be available on the front page of YouTube for Tuesday night. The video is fairly corny, of more interest are the 168 comments and counting!! Do you think the campaign is worth the $4 million dollars spent on it?
The remaining three months of the campaign consists of a 'New Zealand branded channel' on the web site. There are eight videos in all covering topics from wine and rugby to Maori culture. Which do you think is the best? Why not send a text comment and let Tourism New Zealand know what you think about the campaign or the videos.
1 comment:
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